Senesi
What does it take to break away?
Kids grow up so fast! And when they do, they want to spin off from their parent company. And for that they need their own brand strategy and identity, stat. Like Senesi, a bathroom and kitchen specialist, who sought to establish itself as independent from Siko, a long-established household name. We went hunting for insights on-site and discovered that when it comes to kitchens and bathrooms, women are the primary decision-makers in the household. As with most things, really.
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Designed to decide together
And that’s how the brand strategy ‘We’ll figure it out together’ was born. Senesi takes pride in being closely involved in its clients’ projects, saving them not just time, but also a fair amount of stress. Throw in free 3D visualisations – something no one else was doing at the time – a vast portfolio, professional staff, and you’ve got yourself a solid brand. We also designed a visual identity inspired by tiles. Unexpected, we know. The funny thing is, the CEO hated it at first. But it soon became clear that the new green-pink combo is unique in the category, and what’s more, it quickly won over female customers.
And what were the results?
2,5x
Brand equity growth
+++
Growth in associations
#1
In 3D designs
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