What you should know about us
We’re bold. Be bold.
Marketing today is boooring. Brands and agencies are afraid to stand out, even though that’s the only way for customers to remember them. You won't get boring from us. We want to make brands, strategies, names, identities and ads that make people feel something. Ones that people actually like.
We’re probably not everyone’s cup of tea.
We don't really do one-offs. We’re too old for that. What we’re looking for is a long-term business relationship with someone who is willing to grow, to build, to be different or to make the world a slightly better place.
Questions make everything better. Even us.
A good brand starts with the right question. The right question leads to clever strategy and that in turn leads to bold creative ideas. And we all love ideas like that, don't we? Simply put, questions make our work better. That’s why we’re called YYY.
Impact > Impressions.
We’re happy to leave ‘pretty’ and ‘mediocre’ to AI. We are here to create things that grab people’s attention and that can transform brands, markets, opinions or moods. Emotion and real impact are more important to us than lions or likes.
Less talk, more work.
You won't really see us at conferences. Or in your feed with this week’s piece of wisdom. We prefer a clear idea to a 200-slide presentation. We don’t believe in overnight success or showmanship. Glory is great, results are better. Go on then, back to work!
Everything is possible at YYY.
We know how to do the agency bit. But we are also good at helping new brands and start-ups see the light of day. For instance, Hedepy, online therapy that has lifted hundreds of thousands of spirits across Europe, started here. Hey Siri! Please find out if we can be made saints while still alive.
We don't gatekeep knowledge. We pass it on to clients, students, and colleagues in various classes, lectures or coffee machine chats. We also believe that if you’re doing well, you should share. That’s why we share up to ¼ of our profits amongst our employees. So, what benefits do *you* have?
We guess we’re actually kinda cool
We’ve been at this for over 10 years, with more than 800 strategic and creative projects under our belt. We’ve developed our own methods, and we know what works. We also know brands don't live in logos or taglines, but in people’s memories. Keep them alive, or they fade away.
