Scania (WIP)
How do you prove that you're worth the premium?
Scania, the Swedish powerhouse behind some of the world’s most iconic trucks, is a symbol of quality and technological sophistication in the utility vehicle market. But being "premium" comes with a premium price tag – and in today’s market, companies are (unsurprisingly) more cautious than ever. Scania needed to defend its title as a tech leader and demonstrate that paying a little more upfront pays off massively in the long run. Unfortunately, there’s only one way to achieve that: the grind of honest brand building.
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From heavy haulers to social feeds, in 3 countries
Working across three different markets, we hit the ground running. In just the first three months, we launched five distinct campaigns covering everything from heavy-duty trucks to trailer servicing. We also took the wheel of the brand’s social media, focusing on building a genuine community for drivers themselves. Does it work? So far, our campaigns led to tens of direct purchases. And with the cost of one vehicle being in the millions, that adds up to a very pretty sum indeed.
And what were the results?
21 %
Traffic growth
117 %
Increase in leads
95 %
Y/Y revenue
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