Mereo
Can a campaign about bathrooms be funny?
Mereo, a major player in the bathroom solutions market, decided it was time to step up their game. So we created the first brand campaign in their twenty-year history. And because they’ve been in the business this long, they know exactly how things work in bathrooms.
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Built on everyday insights
When developing the creative concept, we drew on our extensive and rich experience with visiting bathrooms. Eliška became our guide, a clever little girl fighting for her spot in the bathroom amidst morning chaos. We like to call her Sheldon in skirts. Since this was Mereo’s first-ever brand campaign, the goal was clear: start building awareness and create strong, memorable associations. Preferably ones people recognize from their own daily routines.
And what were the results?
#1
Ad of the week
50 %
Awareness growth
+++
Growth in B2C & B2B
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