Luksusowa Vodka
How to promote a brand no one can pronounce?
Luksusowa Vodka needed to break into the Canadian market. And in a market this big, you really need to stand out. So why did they pick us instead of a well-known agency from New York? Honestly, no idea. But we’re glad they did. We built the entire campaign on a simple, very human insight: no Canadian can pronounce Luksusowa. Not even with a Polish dictionary in hand. And definitely not under pressure.
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Campaign that doesn’t play by the book
You've probably already noticed that the idea behind the spot is pretty simple. It also doesn't try to cram in 10 benefits at once. That freedom shows, both on screen and in how fondly our creatives remember working on it. And yes, it’s 60 seconds long. Did it feel like that? For us, it always flies by. A bit like a good time with vodka.
And what were the results?
#3
Campaign in 2025
10 %
Sales growth Y/Y
12 %
CTR in SOME 💣
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