Kytky kytky jenom kytky (WIP)
Would a rose by any other name smell as sweet?
Yes, it would! Even sweeter, we say! Pepa Dušátko, the progenitor of massively successful Kytky od Pepy wanted to start anew. Go back to his roots, so to speak, and start a new brand of flower shops that would do away with all the unnecessary and tacky things that don’t belong there. You know – the mugs, the chocolates, the bad wine. He imagined a place that would just sell flowers, plain and simple. So we helped shape his vision and design its new identity. We called it ‘Kytky Kytky Jenom Kytky’ which literally translates to ‘Flowers Flowers, Just Flowers’.
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A budding new brand
The Dušátko family has been in the flower business for generations. Their approach can be summed up as ‘flowers: fresh, beautiful, and with heart’ and that served as the basis for our strategy. In an excessively florid industry, we focused on simplifying. The name came first: clear, precise, to the point. Then came a visual identity with colours inspired by the majestic simplicity of wrapping paper and a flowering logo. Because why complicate something as beautiful as a flower?
And what were the results?
1
Round of naming
4
Brand colours
7
Symbol variants
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