Footshop
Can you rewrite the rules of Christmas?
Czech streetwear brand Footshop speaks Gen Z fluently. But at Christmas, they also needed to reach a slightly different audience: the parents. The ones who (spoiler alert) usually put the presents under the tree. So we told a story about parents invited by their daughter to spend Christmas with her. And when they get there, well, let’s just say they can't quite believe their eyes.
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Your Christmas. Your Rules.
There will always be differences between parents and their kids. Our concept embraces those differences while reminding everyone that Christmas is still about love. And, occasionally, the joy of new slippers. Thanks to Footshop’s strong identity, the spot is unapologetically full of branding. If you’re bored, you can try counting all the logos. And if you manage to get an exact number, please let us know.
And what were the results?
Top
Revenue historically
53 %
Positive emotions
48 %
Originality
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