Direct pojišťovna (WIP)
Can "normal" be distinctive?
What the founders of Direct saw in the insurance market disturbed them. Disadvantageous contracts, hidden fees, opaque bureaucracy. No wonder 43% people at the time would describe their experience with insurance companies as negative. Direct believed it should be the norm for an insurance company to tell the truth and act fairly towards its clients. And we helped them sharpen that belief into a miraculously mundane brand strategy: ‘Finally, a normal insurance company’.
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From workshop to a five-year partnership
What started with a series of workshops aimed at defining the best brand strategy went on to become a fruitful partnership. It yielded a whole new brand identity and several campaigns over the years, including ATL campaigns. Since the beginning of our collaboration in 2017, the brand grew in an unprecedented fashion. It even became the fastest growing insurance company in the Czech market for quite some time. Maybe that should be the new standard of ‘normal’, eh?
And what were the results?
5
Years of campaigns
500 %
Brand growth
#8
Market position
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