Bonami
Why aren't homes more personal?
Bonami wanted to grow. Which isn’t easy in a market crowded with strong, established players. Standing out was the real challenge. So we did some research and found that people don't actually want to live with the same piece of furniture as their neighbours upstairs, downstairs, or next door. And since Bonami has one of the most extensive selections on the market, the concept ‘A Home with Character’ was born almost instantly.
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We said NO to beige boxes!
In the executions, we work with two contrasting worlds — a beige one and a colourful Bonami one. This helps us show how bland life without colours would be. So our Art Directors made sure to depict the world of Bonami as a place full of joy and individuality. Oh, and here’s a fun fact: the strategy had to work across 12 countries. Which meant our insight had to be as universal as a Swiss Army knife. And as you can see from the results, it was spot on.
And what were the results?
51 %
Awareness growth
133 %
Brand search growth
70 %
Brand revenue growth
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