Becherovka Original (WIP)
Can the original take centre stage again?
The iconic bitter Becherovka had been slipping a little out of sight for potential customers. So we asked ourselves: what’s the most iconic thing about Becherovka? And the answer was: the bottle! So we ditched the stories and the usual heroes and cast the bottle itself in the leading role instead. Timelessly beautiful, instantly recognisable, always present. Simply put – an icon. And we crafted an entire world to match.
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A bittersweet finish
After the bottle’s iconic return, it was time for the next round. We wanted to connect to what Becherovka has always gone hand in hand with: great food. And with that, of course, come moments shared with friends and loved ones. All these occasions were accompanied by another recognisable element, the cap, always leading up to a grand finale. Not just in taste, but in the form of a bittersweet finish.
And what were the results?
7%
Sales increase
11%
Market share growth
#2
In bitters
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