What's on our minds
Writing on business, brands, naming, design and advertising. We write when we have something to say, not when a content calendar says so.
Generative visual identity: what it is and how to prepare it for AI
Generative visual identity is a brand's visual language that, beyond a standard brand manual, includes a set of rules that AI can interpret. This allows agencies and internal teams to create a wider range of outputs that consistently meet brand standards. In our experience, this is also one of the first brand agency services whose value has been significantly amplified by AI.
Brandformance: an hardsell that builds your brand
You need to increase sales, but your budget is the same as last year. So, what do you do? You cut your brand campaign and put everything into activations and performance marketing. But deep down, you know that’s probably not the ideal solution. And you’re right. It isn’t.
