Korunní

2021
Resurrecting a long silent brand

Brand Strategy

Creative Campaign

Vítejte

How to sparkle among the stars: communicating the sponsorship of StarDance

Korunní mineral water decided to team up with StarDance as a sponsor. For many years, the brand had gone without much communication support. How could the brand and product be brought back into the spotlight after such a long time and tap into the mindset of the audience watching StarDance?

Alongside the promotions, we helped to drive sales growth of almost 40% in the 3 months following the campaign

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Post-production of three different spots in a whirlwind two weeks

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How we stood out from the pack

01

Consistency in the product value proposition

02

Variety and viewability even with 100 messages

03

We took stellar performances and got closer to viewers’ lives

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We created a new claim for the brand – Water of Days

From a one-off campaign via the concept: Use for communication at a sponsored event – Český Slavík

We approached YYY to do one particular campaign and ended up doing more than just that with them. We held a joint workshop with them to define the brand’s positioning, which we had been struggling to articulate. They are quick to deal with problems without making excuses, their ideas are creative, and they listen to their clients. Quite simply, they’re a laid-back, skilled team of people you would want to work with.

Martina Valešová
Brand Manager Korunní


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at another project!

Need a team to guide you from strategy 
to a lasting and successful brand?

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

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YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
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Registration number: 03496791
VAT number: CZ03496791

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michaela.mundlova@yyy.cz Job openings

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Martin Zdražil
martin@yyy.cz | +420 723 667 126

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