FAIRAIR

Contact our Account Director
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
Registration number: 03496791
VAT number: CZ03496791

Contact our Account Director.
Michaela Rodovská
+420 739 408 215
michaela.rodovska@yyy.cz

Identification data
YYY agency
V Tišině 474/3
160 00 Praha 6
Czech Republic
Registration number: 03496791
VAT number: CZ03496791

2021

Brand Strategy

Visual Identity

Research

How did we take an HVAC retailer and turn it into an appealing modern B2B brand?

FAIRAIR, a Czech company developing and marketing its own industrial HVAC equipment, was struggling to set itself apart from the competition in its niche B2B market. It had no strong branding or message.

We researched and responded to the needs of specific B2B customers:

We conducted 10 in-depth interviews with clients

Followed up by redirecting the emphasis on to comfort rather than the original green credentials

And structured the visual identity around the new brand philosophy

The new visual reflects the transition between high and low temperatures, which is the very essence of FAIRAIR products. Like HVAC, it is dynamic and responsive to its surroundings.